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• Full
post campaign
analyses including
segmentation
and ROI
• Predictive
modeling,
enabling clients
to anticipate
customers’
future behaviour.
• Identification
of customer
characteristics
as criteria
for acquiring
new customers.
• Customer
Response including
Recency, Frequency,
Monetary (RFM)
Analytics.
• Measurement
of Lifetime
Value of a
customer.
• Standardized
reports or
ad hoc queries
via the web.
• Report
delivery via
email, FTP,
Web and Client
Server connection.
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