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Organizational Network Mapping
We identify employee relationships to help business leaders make better decisions.
The competence and effectiveness of an organization largely relies on the intricate
relationships between its employees. Without an accurate understanding of the complicated
mixture of relationships embedded within the organization, leaders will often miss
the most vitally important pieces of information when it comes to making strategic
decisions.
However, when a leader understands the pattern of interaction between the
informal networks of its employees, they can leverage this knowledge to:
- Understand the team dynamics to improve efficiency, motivation and productivity;
- Identify key advocates and information brokers to increase cross functional
collaboration;
- Enhance communication and knowledge transfer pathways to foster new innovation;
- Enable a faster integration following a change, restructuring, or M & A initiative;
- Reveal underutilized resources to generate more opportunities; and
- Make effective decisions involving the organizations most critical asset
– its people.
All of these actions result in leaders making informed decisions and ultimately
generating improved profit margins for the organization.
Netview is a social network
analysis tool that allows leaders to achieve all of this. By visually depicting
the informal network relationships within an organization, it can assist in the
diagnosis of organizational problems and offer solutions to improve organizational
structure. By creating visual maps of the social patterns of connection and knowledge
flow, it unveils the businesses true potential, as it will systematically detail
where the organization is connected and functioning properly, where it is
not, and any potentially vulnerable connections.
Vincent Associates can help you achieve better organizational connectivity. Our
seasoned team will help you develop the scope of your project and assist in the
design, delivery, implementation and feedback phases. Our consulting approach combines
the benefit of customized solutions with hands-on training delivered at your site.
The goal is to guide you past some of the potential pitfalls when implementing the
project and expand your own in-house knowledge base at the same time.
Please see the following case studies for a selection of projects conducted by our team:
Scenario: A large multinational pharmaceutical marketing organization wanted
to effectively target their marketing campaign towards key medical experts in specific
research fields across Canada for one of their clients.
Solution: Using social network
analysis software, key Canadian medical experts and prominent research figures across
the country were identified at both the national and local level. Upon examining
the research collaboration and knowledge seeking networks, reports indicating the
central research figures and medical expert networks were identified and presented
back to the sales team of the marketing organization. A country wide sales & marketing
campaign was developed and implemented during the course of the year.
Outcome: Due
to the tremendous effectiveness of the marketing campaign, several global pharmaceutical
organizations have retained this marketing organization for over 10 years to help
them conduct market research before introducing a new product into the marketplace.
Scenario: Amidst the financial crisis, one of the world’s largest global financial
institutions based in the UK wanted to increase their sales figures across 3 of
their selected retail branches.
Solution: Using social network analysis software,
current sales patterns and collaborations were identified as a baseline network
analysis for each specific branch. Upon examining the communication and knowledge
flow between the different sale functions, it was identified that there were only
a few individuals that actively interacted with members outside of their own team.
A cross function rotational program was introduced to help initiate collaboration
and foster better communication between the different sales teams.
Outcome: After
a 3 month follow up, sales figures from all 3 retail branches reported a minimum
increase of 17%, followed by increased communication and cross functional collaboration
between the different sales departments.
Scenario: A large investment bank was undergoing a restructuring initiative for
one of its internal functions, across 2 of its global locations.
Solution: Using
social network analysis software, current communication and knowledge pathways were
identified as a baseline network analysis for each specific location. Upon examining
the flow of communication between employees at 1 location, it was identified that
due to the underlying tensions that pre-existed previously, certain members of the
team were segregated and effectively left out of the communication and decision
making process, as well as specific projects. As part of the restructuring initiative,
the department head immediately changed the decision consultation process, seating
arrangements, as well as the communication and project staffing protocols to reduce
the animosity within the team.
Outcome: After a 6 month follow up, a retest of the
baseline network analysis revealed that the tension levels had been reduced significantly
and that there was increased communication flow between all of its employees, leading
to increased team harmony and effectiveness for the department.
Scenario: A multinational Canadian based semiconductor manufacturer was seeking
out ways to increase the collaboration and nurture more innovation between its software
development and micro-chip development teams.
Solution: Using social network analysis
software, current collaboration, innovation and knowledge seeking networks were
identified as a baseline network analysis for its Canadian subsidiary. Upon examining
the flow of communication between employees, it was identified that the managers
of the respective teams were the only ones sharing information between the 2 teams
and thus, acted as bottlenecks and impeded the knowledge transfer between the teams.
A series of new meetings were introduced into the organization to bring in several
key software developers and micro-chip developers for better knowledge transfer,
idea generating and cross functional partnership.
Outcome: After a 9 month follow
up, a retest of the baseline network analysis revealed that there was increased
communication flow between members of the 2 teams, leading to increased knowledge
transfer, innovation and collaboration when it came to developing a new product.
The new micro-chips introduced into the market take less time to develop and are
widely recognized as some of the most leading edge products in the market today.
For more information on service and pricing options or to set up a free demonstration of Netview,
please contact:
Timothy Keung
Organizational Development Manager
Vincent Associates Inc.
keungt@vincentinc.com
Office: 416.445.5443 ext. 285
Fax: 416.445.4504
www.vincentinc.com
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